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Effectiveness of Location-Based Advertising and the Impact of Interface Design.
Dominik Molitor
Martin Spann
Anindya Ghose
Philipp Reichhart
Published in:
J. Manag. Inf. Syst. (2020)
Keyphrases
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interface design
human computer interaction
human computer
user interface
information seeking
artificial intelligence
expert systems
user experience
design principles
user centered