Location-Based Advertising and Contextual Mobile Targeting.
Dominik MolitorPhilipp ReichhartMartin SpannPublished in: ICIS (2016)
Keyphrases
- mobile devices
- location aware
- mobile advertising
- advertising campaigns
- online advertising
- behavioral targeting
- contextual information
- mobile phone
- context aware
- mobile environments
- mobile commerce
- location based services
- mobile learning
- m learning
- mobile networks
- mobile technologies
- context sensitive
- internet advertising
- search advertising
- intelligent mobile
- information retrieval
- mobile terminals
- sensor networks
- mobile computing
- mobile users
- mobile applications
- computing environments
- social networking