Vesela Tyufekchieva

Publication Activity (10 Years)

Years Active: 2018-2018
Publications (10 Years): 1

Top Topics

Mobile Advertising

Contextual Information

Factors Influencing

Top Venues

Int. J. Mob. Commun.

Publications

Vesela Tyufekchieva, Philipp Reichhart
Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe. Int. J. Mob. Commun. 16 (2) (2018)