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Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe.

Vesela TyufekchievaPhilipp Reichhart
Published in: Int. J. Mob. Commun. (2018)
Keyphrases
  • factors influencing
  • mobile advertising
  • mobile phone users
  • factors affecting
  • mobile phone
  • contextual information
  • technology acceptance
  • email
  • context aware