Joel Barajas

Publication Activity (10 Years)

Years Active: 2005-2022
Publications (10 Years): 5

Top Topics

Experimental Designs

Online Advertising

Top Venues

WWW (Companion Volume)

Publications

Joel Barajas, Narayan Bhamidipati, James G. Shanahan
Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges. ECIR (2) (2022)
Joel Barajas, Narayan Bhamidipati, James G. Shanahan
Online Advertising Incrementality Testing And Experimentation: Industry Practical Lessons. KDD (2021)
Joel Barajas, Narayan Bhamidipati
Incrementality Testing in Programmatic Advertising: Enhanced Precision with Double-Blind Designs. WWW (2021)
Joel Barajas, Narayan Bhamidipati, James G. Shanahan
Online Advertising Incrementality Testing: Practical Lessons And Emerging Challenges. CIKM (2021)
Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces. Mark. Sci. 35 (3) (2016)
Joel Barajas, Ram Akella, Marius Holtan
Evaluating User Targeting Policies: Simulation Based on Randomized Experiment Data. WWW (Companion Volume) (2015)
Joel Barajas, Ram Akella, Aaron Flores, Marius Holtan
Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach. SDM (2015)
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei
Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach. WWW (Companion Volume) (2013)
Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei
Marketing campaign evaluation in targeted display advertising. AdKDD@KDD (2012)
Karla L. Caballero Espinosa, Joel Barajas, Ram Akella
The generalized dirichlet distribution in enhanced topic detection. CIKM (2012)
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei
Dynamic effects of ad impressions on commercial actions in display advertising. CIKM (2012)
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei
Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns. WWW (Companion Volume) (2012)
Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei
Measuring dynamic effects of display advertising in the absence of user tracking information. AdKDD@KDD (2012)
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Brad Null
Measuring the effectiveness of display advertising: a time series approach. WWW (Companion Volume) (2011)
Ram Akella, Zuobing Xu, Joel Barajas, Karla L. Caballero Espinosa
Knowledge sciences in services automation: Integration models and perspectives for service centers. CASE (2009)
Karla L. Caballero Espinosa, Joel Barajas, Oriol Pujol, Josefina Mauri, Petia Radeva
Reconstructing ivus images for an accurate tissue classification. VISAPP (Special Sessions) (2007)
Karla L. Caballero Espinosa, Joel Barajas, Oriol Pujol, Neus Salvatella, Petia Radeva
In-Vivo IVUS Tissue Classification: A Comparison Between RF Signal Analysis and Reconstructed Images. CIARP (2006)
Joel Barajas, Jaume Garcia-Barnes, Francesc Carreras, Sandra Pujadas, Petia Radeva
Angle Images using Gabor Filters in Cardiac Tagged MRI. CCIA (2005)