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Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach.

Joel BarajasRam AkellaAaron FloresMarius Holtan
Published in: SDM (2015)
Keyphrases
  • causal relationships
  • case study
  • artificial intelligence
  • causal reasoning
  • high impact
  • machine learning
  • computer vision
  • evolutionary algorithm
  • hidden markov models
  • causal graph