Marius Holtan

Publication Activity (10 Years)

Years Active: 2011-2016
Publications (10 Years): 1

Top Topics

Display Advertising

Empirical Evaluation

Experimental Designs

Top Venues

WWW (Companion Volume)

Publications

Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces. Mark. Sci. 35 (3) (2016)
Joel Barajas, Ram Akella, Marius Holtan
Evaluating User Targeting Policies: Simulation Based on Randomized Experiment Data. WWW (Companion Volume) (2015)
Joel Barajas, Ram Akella, Aaron Flores, Marius Holtan
Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach. SDM (2015)
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei
Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach. WWW (Companion Volume) (2013)
Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei
Marketing campaign evaluation in targeted display advertising. AdKDD@KDD (2012)
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei
Dynamic effects of ad impressions on commercial actions in display advertising. CIKM (2012)
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei
Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns. WWW (Companion Volume) (2012)
Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei
Measuring dynamic effects of display advertising in the absence of user tracking information. AdKDD@KDD (2012)
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Brad Null
Measuring the effectiveness of display advertising: a time series approach. WWW (Companion Volume) (2011)