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Dynamic effects of ad impressions on commercial actions in display advertising.
Joel Barajas
Ram Akella
Marius Holtan
Jaimie Kwon
Aaron Flores
Victor Andrei
Published in:
CIKM (2012)
Keyphrases
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display advertising
online advertising
advertising campaigns
behavioral targeting
dynamic environments
reasoning about actions
contextual advertising
data mining
action selection
sponsored search
indirect effects