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Measuring dynamic effects of display advertising in the absence of user tracking information.

Joel BarajasJaimie KwonRam AkellaAaron FloresMarius HoltanVictor Andrei
Published in: AdKDD@KDD (2012)
Keyphrases
  • end users
  • information sources
  • user interaction
  • user input
  • display advertising
  • keywords
  • real time
  • website
  • image sequences
  • user model
  • information access
  • context dependent
  • dynamically generated