Login / Signup
Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges.
Joel Barajas
Narayan Bhamidipati
James G. Shanahan
Published in:
ECIR (2) (2022)
Keyphrases
</>
online advertising
lessons learned
user behavior
real world
advertising campaigns
behavioral targeting
display advertising
data mining
internet advertising