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Online Advertising Incrementality Testing And Experimentation: Industry Practical Lessons.

Joel BarajasNarayan BhamidipatiJames G. Shanahan
Published in: KDD (2021)
Keyphrases
  • online advertising
  • user behavior
  • real world
  • lessons learned
  • long tail
  • display advertising
  • case study
  • user experience
  • search advertising
  • behavioral targeting
  • information retrieval
  • data mining projects