Ashok Ranchhod

Publication Activity (10 Years)

Years Active: 1999-2019
Publications (10 Years): 7

Top Topics

Pursuit Evasion

Purchasing Behavior

Top Venues

EAI Endorsed Trans. Serious Games

J. Enterp. Inf. Manag.

Publications

Vanissa Wanick, Rima Dunn, Ashok Ranchhod, Gary B. Wills
Analysing cross-cultural design in advergames: a comparison between the UK and Brazil. EAI Endorsed Trans. Serious Games 5 (17) (2019)
Nooralisa Mohd Tuah, Gary B. Willis, Ashok Ranchhod
The Application of Anthropomorphic Gamification within Transitional Healthcare: A conceptual framework. EAI Endorsed Trans. Serious Games 4 (14) (2018)
Vanissa Wanick, James Stallwood, Ashok Ranchhod, Gary B. Wills
Can visual familiarity influence attitudes towards brands? An exploratory study of advergame design and cross-cultural consumer behaviour. Entertain. Comput. 27 (2018)
Noreena Yi-Chin Liu, Gary B. Wills, Ashok Ranchhod
Game for Supporting Dementia Carers. GEM (2018)
Noreena Yi-Chin Liu, Gary B. Wills, Ashok Ranchhod
Support dementia carers in game. EAI Endorsed Trans. Serious Games 5 (16) (2018)
Nooralisa Mohd Tuah, Vanissa Wanick, Ashok Ranchhod, Gary B. Wills
Exploring avatar roles for motivational effects in gameful environments. EAI Endorsed Trans. Creative Technol. 4 (10) (2017)
James Stallwood, Ashok Ranchhod
The Right to Remember: Implementing a Rudimentary Emotive-Effect Layer for Frustration on AI Agent Gameplay Strategy. Comput. 6 (2) (2017)
Alaa AlMarshedi, Gary B. Wills, Ashok Ranchhod
The Wheel of Sukr: A Framework for Gamifying Diabetes Self-Management in Saudi Arabia. EUSPN/ICTH (2015)
Vanissa Wanick, Ashok Ranchhod, Gary B. Wills
Cultural persuasive affordances in advergaming design across cultures: a conceptual model. MindTrek (2015)
Ashok Ranchhod, Calin Gurau, Euripidis N. Loukis, Rohit H. Trivedi
Evaluating the educational effectiveness of simulation games: A value generation model. Inf. Sci. 264 (2014)
Yuanyuan Yin, Eujin Pei, Ashok Ranchhod
The shopping experience of older supermarket consumers. J. Enterp. Inf. Manag. 26 (4) (2013)
Ashok Ranchhod, Euripidis N. Loukis
A Methodology for Analyzing the Educational Validity of Business Simulation using Value Generation Models. ECIS (2012)
Claire Gauzente, Ashok Ranchhod, Calin Gurau
SMS-marketing: a study of consumer saturation using an extended TAM approach. Int. J. Electron. Bus. 6 (3) (2008)
Ray Hackney, Huinan Xu, Ashok Ranchhod
Evaluating Web Services: Towards a framework for emergent. Eur. J. Oper. Res. 173 (3) (2006)
Raymond A. Hackney, Ashok Ranchhod, Marilyn Hackney
Marketing Strategies through Customer Attention: beyond technology-enabled customer relationship management. AMCIS (2004)
Ashok Ranchhod, Calin Gurau, Ray Hackney
The challenge of cyber-marketing planning and implementation. Int. J. Inf. Technol. Manag. 3 (2/3/4) (2004)
Ashok Ranchhod
The changing nature of cyber-marketing strategies. Bus. Process. Manag. J. 10 (3) (2004)
Calin Gurau, Ashok Ranchhod, Ray Hackney
Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems. Inf. Technol. Manag. 4 (2-3) (2003)
Ashok Ranchhod, Raymond A. Hackney, Tamer Awad
Evaluating IT in the Independent Financial Services Sector in the UK Taking Into Consideration Marketing Orientation and Strategic Typology. AMCIS (2003)
Ray Hackney, Gareth Griffiths, Ashok Ranchhod
Towards an e-commerce business strategy. Int. J. Serv. Technol. Manag. 3 (1) (2002)
Ashok Ranchhod, Fan Zhou, Julie Tinson
Factors Influencing Marketing Effectiveness on the Web. Inf. Resour. Manag. J. 14 (1) (2001)
Sanjeev Phukan, Ashok Ranchhod, T. Vasudavan
IS education in the new millennium: determining the 'right' curriculum. IRMA Conference (2000)
Ashok Ranchhod, Ray Hackney
Marketing the IT function: furthering in-house knowledge elicitation. IRMA Conference (2000)
Ashok Ranchhod, Calin Gurau
Internet-enabled distribution strategies. J. Inf. Technol. 14 (4) (1999)