Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems.
Calin GurauAshok RanchhodRay HackneyPublished in: Inf. Technol. Manag. (2003)
Keyphrases
- strategic planning
- customer relationship management
- electronic commerce
- decision making
- business models
- business applications
- data mining
- mission critical
- enterprise systems
- distributed systems
- intelligence gathering
- real world
- customer retention
- business intelligence
- e government
- knowledge management
- management system
- case study
- information systems