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Marketing Strategies through Customer Attention: beyond technology-enabled customer relationship management.
Raymond A. Hackney
Ashok Ranchhod
Marilyn Hackney
Published in:
AMCIS (2004)
Keyphrases
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marketing strategies
customer relationship management
customer base
data mining technology
direct marketing
support systems
data mining
customer churn
data mining applications
competitive advantage
customer data
customer satisfaction
life cycle
case study
marketing campaigns
call center
data analysis
e learning