Factors Influencing Marketing Effectiveness on the Web.

Ashok Ranchhod Fan Zhou Julie Tinson

Published in: Inf. Resour. Manag. J. (2001)

Keyphrases

factors influencing
website
factors affecting
web applications
semantic web
web pages
data mining
web users
web mining
decision making
web content
linked data
web data
social interaction
search engine marketing
web technologies
end users
recommender systems
search engine