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Quantifying the Effectiveness of Advertising: A Bootstrap Proportion Test for Brand Lift Testing.
Wanjun Liu
Xiufan Yu
Jialiang Mao
Xiaoxu Wu
Justin Dyer
Published in:
CIKM (2023)
Keyphrases
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test cases
software testing
usability testing
test data
conducted an empirical study
statistical tests
test case generation
regression testing
test generation
test sequences
test suite
number of test cases
model based testing
data sets
decision trees
clustering algorithm
social networks
machine learning
databases