Zheng Fang

Publication Activity (10 Years)

Years Active: 2013-2023
Publications (10 Years): 6

Top Topics

Mobile Communication

Artificial Intelligence

Advertising Campaigns

Top Venues

J. Manag. Inf. Syst.

Publications

Chee Wei Phang, Zheng Fang, Chengcheng Liao
The Effectiveness of Highlighting Different Communication Orientations in Promoting Mobile Communication Technology at Work vs. at Home: Evidence from a Field Experiment. J. Assoc. Inf. Syst. 24 (3) (2023)
Chee Wei Phang, Xueming Luo, Zheng Fang
Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day. J. Manag. Inf. Syst. 36 (2) (2019)
Xueming Luo, Siliang Tong, Zheng Fang, Zhe Qu
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. Mark. Sci. 38 (6) (2019)
Jean-Pierre Dubé, Zheng Fang, Nathan Fong, Xueming Luo
Competitive Price Targeting with Smartphone Coupons. Mark. Sci. 36 (6) (2017)
Jean-Pierre Dubé, Xueming Luo, Zheng Fang
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment. Mark. Sci. 36 (2) (2017)
Michelle Andrews, Xueming Luo, Zheng Fang, Anindya Ghose
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Mark. Sci. 35 (2) (2016)
Zheng Fang, Bin Gu, Xueming Luo, Yunjie Xu
Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions. Inf. Syst. Res. 26 (3) (2015)
Xueming Luo, Michelle Andrews, Zheng Fang, Chee Wei Phang
Mobile Targeting. Manag. Sci. 60 (7) (2014)
Xueming Luo, Bin Gu, Zheng Fang, Yunjie Xu
Quantifying the Dynamic Sales Impact of Location-Based Mobile Promotion Technologies. ICIS (2013)
Xueming Luo, Michelle Andrews, Zheng Fang, Chee Wei Phang
The Effects of Mobile Targeting. ICIS (2013)