Quantifying the Dynamic Sales Impact of Location-Based Mobile Promotion Technologies.
Xueming LuoBin GuZheng FangYunjie XuPublished in: ICIS (2013)
Keyphrases
- location aware
- mobile devices
- mobile technologies
- mobile phone
- data mining
- context aware
- radio frequency identification rfid
- data sets
- wireless systems
- communication technologies
- location based services
- mobile learning
- dynamic environments
- ubiquitous computing
- pervasive computing
- multimedia services
- wireless sensor networks
- multimedia