Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.

Michelle Andrews Xueming Luo Zheng Fang Anindya Ghose

Published in: Mark. Sci. (2016)

Keyphrases

mobile phone
mobile devices
advertising campaigns
e learning
context sensitive
web pages
case study
contextual information
mobile learning
mobile computing
handheld devices
mobile communication