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Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.

Michelle AndrewsXueming LuoZheng FangAnindya Ghose
Published in: Mark. Sci. (2016)
Keyphrases
  • mobile phone
  • mobile devices
  • advertising campaigns
  • e learning
  • context sensitive
  • web pages
  • case study
  • contextual information
  • mobile learning
  • mobile computing
  • handheld devices
  • mobile communication