Michelle Andrews

Publication Activity (10 Years)

Years Active: 2013-2018
Publications (10 Years): 2

Top Topics

Autonomous Mobile

External Knowledge

Advertising Campaigns

Top Venues

Publications

Michelle Andrews, Ting Li, Francesco Balocco
Increasing Mobile Search Ad Spend: Cross-device Effects. ICIS (2018)
Michelle Andrews, Xueming Luo, Zheng Fang, Anindya Ghose
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Mark. Sci. 35 (2) (2016)
Xueming Luo, Michelle Andrews, Zheng Fang, Chee Wei Phang
Mobile Targeting. Manag. Sci. 60 (7) (2014)
Chee Wei Phang, Zhang Cheng, Xueming Luo, Jessica Keech, Michelle Andrews
Friending and Goal Attainment: an Empirical Study in Virtual World. PACIS (2014)
Xueming Luo, Michelle Andrews, Zheng Fang, Chee Wei Phang
The Effects of Mobile Targeting. ICIS (2013)