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Francesco Balocco
Publication Activity (10 Years)
Years Active: 2018-2020
Publications (10 Years): 3
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ICIS
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Publications
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Francesco Balocco
,
Yixin Lu
,
Ting Li
Off With Their Headers: Mechanism Choices in Online Display Advertising.
ICIS
(2020)
Francesco Balocco
,
Ting Li
LemonAds: Impression Quality in Programmatic Advertising.
ICIS
(2019)
Michelle Andrews
,
Ting Li
,
Francesco Balocco
Increasing Mobile Search Ad Spend: Cross-device Effects.
ICIS
(2018)