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Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions.
Zheng Fang
Bin Gu
Xueming Luo
Yunjie Xu
Published in:
Inf. Syst. Res. (2015)
Keyphrases
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mobile devices
location aware
mobile learning
mobile environments
databases
mobile phone
mobile applications
mobile users
m learning
location based services
mobile services
data sets
context aware
mobile technologies
smart phones
mobile computing