Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions.

Zheng Fang Bin Gu Xueming Luo Yunjie Xu

Published in: Inf. Syst. Res. (2015)

Keyphrases

mobile devices
location aware
mobile learning
mobile environments
databases
mobile phone
mobile applications
mobile users
m learning
location based services
mobile services
data sets
context aware
mobile technologies
smart phones
mobile computing