Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day.
Chee Wei PhangXueming LuoZheng FangPublished in: J. Manag. Inf. Syst. (2019)
Keyphrases
- mobile phone
- matching algorithm
- mobile devices
- life cycle
- mobile applications
- mobile computing
- mobile users
- mobile environments
- matching scheme
- mobile learning
- affine invariant
- product quality
- string matching
- mobile networks
- feature matching
- smart phones
- matching process
- template matching
- pattern matching
- feature points