Tsuen-Ho Hsu

Publication Activity (10 Years)

Years Active: 2000-2021
Publications (10 Years): 3

Top Topics

Decision Analysis

Fuzzy Linguistic

Service Quality

Quality Evaluation

Top Venues

Ann. Oper. Res.

Int. J. Fuzzy Syst.

Publications

Tsuen-Ho Hsu, Chun-Hsien Chen, Wei-Cheng Liao
A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms. Int. J. Fuzzy Syst. 23 (7) (2021)
Tsuen-Ho Hsu, Chun-Hsien Chen, Ya-Wun Yang
A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations. Symmetry 13 (7) (2021)
Yi-Sheng Wang, Wei-Long Lee, Tsuen-Ho Hsu
Using netnography for the study of role-playing in female online games: Interpretation of situational context model. Internet Res. 27 (4) (2017)
Tsuen-Ho Hsu, Tsung-Nan Tsai, Yi-Jung Hung
Capturing customer judgments of product category. Inf. Sci. 273 (2014)
Tsuen-Ho Hsu, Jia-Wei Tang
A Relationship Hierarchy Structural Fuzzy ANP model to explore development of marketing strategic alliances. IFSA/NAFIPS (2013)
Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang
A hybrid ANP evaluation model for electronic service quality. Appl. Soft Comput. 12 (1) (2012)
Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang
An analytical model for building brand equity in hospitality firms. Ann. Oper. Res. 195 (1) (2012)
Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang
The multiple criteria and sub-criteria for electronic service quality evaluation: an interdependence perspective. Online Inf. Rev. 36 (2) (2012)
Ling-Zhong Lin, Tsuen-Ho Hsu
Designing a model of FANP in brand image decision-making. Appl. Soft Comput. 11 (1) (2011)
Tsuen-Ho Hsu, Tsung-Nan Tsai, Pei-Ling Chiang
Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms. Inf. Sci. 179 (1-2) (2009)
Tsuen-Ho Hsu, Frank F. C. Pan
Application of Monte Carlo AHP in ranking dental quality attributes. Expert Syst. Appl. 36 (2) (2009)
Tsuen-Ho Hsu, Ling-Zhong Lin
A Fuzzy Preference Relations to Service Innovation Project Selection. JCIS (2006)
Tsuen-Ho Hsu, Li-Tzu Chiang
A linguistic Strategy Model Combined with Genetic Algorithms for Promotion Mix Choice. FUZZ-IEEE (2006)
Tsuen-Ho Hsu, Kao-Ming Chu, Hei-Chun Chan
The fuzzy clustering on market segment. FUZZ-IEEE (2000)