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A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms.
Tsuen-Ho Hsu
Chun-Hsien Chen
Wei-Cheng Liao
Published in:
Int. J. Fuzzy Syst. (2021)
Keyphrases
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high level
fuzzy sets
information systems
probabilistic model
computational model
mathematical model
group decision making
goal programming
multiple criteria decision making
neural network
objective function
fuzzy rules