An analytical model for building brand equity in hospitality firms.

Tsuen-Ho Hsu Li-Chu Hung Jia-Wei Tang

Published in: Ann. Oper. Res. (2012)

Keyphrases

analytical model
analytical models
simulation model
developed countries
information technology
real time
information systems
database
real world
knowledge base
bit error rate
wastewater treatment
competitive advantage
expert systems
neural network
databases
data sets