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A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations.
Tsuen-Ho Hsu
Chun-Hsien Chen
Ya-Wun Yang
Published in:
Symmetry (2021)
Keyphrases
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decision analysis
fuzzy linguistic
probabilistic model
neural network
multi criteria
group decision making
evolutionary algorithm
probability distribution
theoretical framework
decision theory
preference relations