Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms.
Tsuen-Ho HsuTsung-Nan TsaiPei-Ling ChiangPublished in: Inf. Sci. (2009)
Keyphrases
- decision model
- fuzzy linguistic
- genetic algorithm
- group decision making
- decision makers
- decision problems
- decision making
- decision models
- database querying
- logic programming
- neural network
- simulated annealing
- artificial neural networks
- evolutionary computation
- multi criteria
- linguistic variables
- logic programs
- decision theory
- database
- fuzzy logic
- databases
- evolutionary algorithm
- machine learning