Shyam Gopinath

Publication Activity (10 Years)

Years Active: 2010-2022
Publications (10 Years): 2

Top Topics

Customer Reviews

Targeted Advertising

Science Fiction

Top Venues

Publications

Linyi Li, Shyam Gopinath, Stephen J. Carson
History Matters: The Impact of Online Customer Reviews Across Product Generations. Manag. Sci. 68 (5) (2022)
Elham Yazdani, Shyam Gopinath, Steve Carson
Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales. Mark. Sci. 37 (5) (2018)
Shyam Gopinath, Jacquelyn S. Thomas, Lakshman Krishnamurthi
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance. Mark. Sci. 33 (2) (2014)
Shyam Gopinath, Pradeep K. Chintagunta, Sriram Venkataraman
Blogs, Advertising, and Local-Market Movie Box Office Performance. Manag. Sci. 59 (12) (2013)
Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. Mark. Sci. 29 (5) (2010)