Blogs, Advertising, and Local-Market Movie Box Office Performance.

Shyam Gopinath Pradeep K. Chintagunta Sriram Venkataraman

Published in: Manag. Sci. (2013)

Keyphrases

online advertising
social media
display advertising
behavioral targeting
social networks
search advertising
email
stock market
decision making
futures market
science fiction
user generated content
stock price
keywords
microsoft office
market data
financial markets
market participants
targeted advertising