Jacquelyn S. Thomas

Publication Activity (10 Years)

Years Active: 2014-2022
Publications (10 Years): 1

Top Topics

Targeted Advertising

Learning Styles

Online Communication

Top Venues

Publications

Jacquelyn S. Thomas, Pradeep K. Chintagunta
Invited Commentary - "How Support for Black Lives Matter Impacts Consumer Responses on Social Media". Mark. Sci. 41 (6) (2022)
Shyam Gopinath, Jacquelyn S. Thomas, Lakshman Krishnamurthi
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance. Mark. Sci. 33 (2) (2014)