Lakshman Krishnamurthi

Publication Activity (10 Years)

Years Active: 1998-2022
Publications (10 Years): 3

Top Topics

Shopping Behavior

Targeted Advertising

Network Effects

Budget Constraints

Top Venues

Inf. Syst. Manag.

J. Theor. Appl. Electron. Commer. Res.

Publications

Christof Gellweiler, Lakshman Krishnamurthi
IT Business Value and Competitive Advantage: Integrating a Customer-Based View. Inf. Syst. Manag. 39 (4) (2022)
Christof Gellweiler, Lakshman Krishnamurthi
Editorial: How Digital Innovators Achieve Customer Value. J. Theor. Appl. Electron. Commer. Res. 15 (1) (2020)
Gonca P. Soysal, Lakshman Krishnamurthi
How Does Adoption of the Outlet Channel Impact Customers' Spending in the Retail Stores: Conflict or Synergy? Manag. Sci. 62 (9) (2016)
Shyam Gopinath, Jacquelyn S. Thomas, Lakshman Krishnamurthi
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance. Mark. Sci. 33 (2) (2014)
Gonca P. Soysal, Lakshman Krishnamurthi
Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis. Mark. Sci. 31 (2) (2012)
Vincent R. Nijs, Kanishka Misra, Eric T. Anderson, Karsten Hansen, Lakshman Krishnamurthi
Channel Pass-Through of Trade Promotions. Mark. Sci. 29 (2) (2010)
Sehoon Park, Dipak C. Jain, Lakshman Krishnamurthi
A hierarchical elimination modeling approach for market structure analysis. Eur. J. Oper. Res. 111 (2) (1998)