IT Business Value and Competitive Advantage: Integrating a Customer-Based View.
Christof GellweilerLakshman KrishnamurthiPublished in: Inf. Syst. Manag. (2022)
Keyphrases
- competitive advantage
- customer relationship management
- competitive environment
- market competition
- business processes
- knowledge management
- service quality
- marketing strategies
- customer satisfaction
- business information
- online retailers
- multiple views
- electronic commerce
- business environment
- financial services
- customer service
- strategic advantage
- business strategy
- market share
- business analytics
- enterprise resource planning
- call center
- customer behavior
- real time
- yangtze river