How Does Adoption of the Outlet Channel Impact Customers' Spending in the Retail Stores: Conflict or Synergy?
Gonca P. SoysalLakshman KrishnamurthiPublished in: Manag. Sci. (2016)
Keyphrases
- customer behavior
- information technology
- e government
- customer service
- network effects
- supply chain
- computer simulation
- communication channels
- factors influencing
- point of sale
- conflict resolution
- customer relationship management
- technology adoption
- radio frequency identification rfid
- multiple access
- noisy channel