Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales.
Elham YazdaniShyam GopinathSteve CarsonPublished in: Mark. Sci. (2018)
Keyphrases
- customer preferences
- customer support
- potential customers
- customer base
- customer service
- customer behavior
- website
- product information
- customer requirements
- product recommendation
- customer satisfaction
- customer demand
- preference models
- customer relationship management
- high tech
- technical support
- service providers
- software vendors
- program committee
- online stores
- market share
- product design
- online shopping
- service quality
- consumer behavior
- customer data
- call center
- life cycle
- market segments