Moonkyoung Jang

Publication Activity (10 Years)

Years Active: 2015-2024
Publications (10 Years): 9

Top Topics

Electronic Commerce

Empirical Analysis

Social Influences

Top Venues

Inf. Syst. E Bus. Manag.

Publications

Moonkyoung Jang, Saerom Lee, Hyunmi Baek
How the reviewer's historical ratings influence the review helpfulness?: focus on the extremity and negativity. Ind. Manag. Data Syst. 124 (8) (2024)
Moonkyoung Jang
Why Do People Use Telemedicine Apps in the Post-COVID-19 Era? Expanded TAM with E-Health Literacy and Social Influence. Informatics 10 (4) (2023)
Unji Byun, Moonkyoung Jang, Hyunmi Baek
The effect of YouTube comment interaction on video engagement: focusing on interactivity centralization and creators' interactivity. Online Inf. Rev. 47 (6) (2023)
Moonkyoung Jang, Yoonhyuk Jung, Seongcheol Kim
Investigating managers' understanding of chatbots in the Korean financial industry. Comput. Hum. Behav. 120 (2021)
Moonkyoung Jang, Rumi Lee, Byungjoon Yoo
Does fun or freebie increase in-app purchase? Inf. Syst. E Bus. Manag. 19 (2) (2021)
Byungjoon Yoo, Moonkyoung Jang
A bibliographic survey of business models, service relationships, and technology in electronic commerce. Electron. Commer. Res. Appl. 33 (2019)
Jaehwan Lee, Byungjoon Yoo, Moonkyoung Jang
Is a Blockchain-Based Game a Game for Fun, or Is It a Tool for Speculation? An Empirical Analysis of Player Behavior in Crypokitties. WEB (2018)
Moonkyoung Jang
The Empirical Analysis of Free-sample Promotion Effect in Mobile Games. PACIS (2017)
Moonkyoung Jang, Rumi Lee, Byungjoon Yoo
Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games. WEB (2017)
Moonkyoung Jang, Seongmin Jeon, Byungjoon Yoo, Jongil Kim, Chang Hee Han
Does Too Much Regulation Kill the Online Gambling Industry?: An Empirical Analysis of Regulation Effects Using VAR Model. WEB (2015)
Moonkyoung Jang, Seongmin Jeon, Jongil Kim, Byungjoon Yoo
Can Government Regulate an Evil Online Game?: An Empirical Analysis of Regulation Policy Effects Using Vector Autoregression. PACIS (2015)
Moonkyoung Jang, Seongmin Jeon, Byungjoon Yoo, Jongil Kim
Measuring the Effects of Regulation Policy on Online Game: A Vector Autoregressive (VAR) approach. ICEC (2015)