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Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games.
Moonkyoung Jang
Rumi Lee
Byungjoon Yoo
Published in:
WEB (2017)
Keyphrases
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factors influencing
mobile games
internet shopping
factors affecting
technology acceptance
mobile devices
augmented reality
learning games
mobile phone
virtual environment
handheld devices
virtual reality
computer games
educational games
mixed reality