Rumi Lee

Publication Activity (10 Years)

Years Active: 2017-2021
Publications (10 Years): 2

Top Topics

Purchase Behavior

Handheld Devices

Top Venues

Inf. Syst. E Bus. Manag.

Publications

Moonkyoung Jang, Rumi Lee, Byungjoon Yoo
Does fun or freebie increase in-app purchase? Inf. Syst. E Bus. Manag. 19 (2) (2021)
Moonkyoung Jang, Rumi Lee, Byungjoon Yoo
Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games. WEB (2017)