Does fun or freebie increase in-app purchase?

Moonkyoung Jang Rumi Lee Byungjoon Yoo

Published in: Inf. Syst. E Bus. Manag. (2021)

Keyphrases

computer games
real world
electronic commerce
user experience
mobile applications
purchase behavior
database
real time
information retrieval
case study
image segmentation
search algorithm
decision process