Michel Wedel

Publication Activity (10 Years)

Years Active: 1990-2024
Publications (10 Years): 4

Top Topics

Online Advertising

Visual Attention

Color Components

Top Venues

Data Min. Knowl. Discov.

Publications

Moshe Unger, Michel Wedel, Alexander Tuzhilin
Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture. Data Min. Knowl. Discov. 38 (3) (2024)
Daniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel
Predicting and optimizing marketing performance in dynamic markets. OR Spectr. 46 (1) (2024)
Qiuzhen Wang, Michel Wedel, Liqiang Huang, Xuan Liu
Effects of model eye gaze direction on consumer visual processing: Evidence from China and America. Inf. Manag. 55 (5) (2018)
Michel Wedel, Rik Pieters
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred. Mark. Sci. 34 (1) (2015)
Savannah Wei Shi, Michel Wedel, Rik Pieters
Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data. Manag. Sci. 59 (5) (2013)
Rik Pieters, Michel Wedel
Ad Gist: Ad Communication in a Single Eye Fixation. Mark. Sci. 31 (1) (2012)
Thales S. Teixeira, Michel Wedel, Rik Pieters
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing. Mark. Sci. 29 (5) (2010)
Michel Wedel, Roland T. Rust, Tuck Siong Chung
Up close and personalized: a marketing view of recommendation systems. RecSys (2009)
Tuck Siong Chung, Roland T. Rust, Michel Wedel
My Mobile Music: An Adaptive Personalization System for Digital Audio Players. Mark. Sci. 28 (1) (2009)
Ralf van der Lans, Rik Pieters, Michel Wedel
Research Note - Competitive Brand Salience. Mark. Sci. 27 (5) (2008)
Rik Pieters, Michel Wedel, Jie Zhang
Optimal Feature Advertising Design Under Competitive Clutter. Manag. Sci. 53 (11) (2007)
José G. Dias, Michel Wedel
An empirical comparison of EM, SEM and MCMC performance for problematic Gaussian mixture likelihoods. Stat. Comput. 14 (4) (2004)
Wagner A. Kamakura, Bruce S. Kossar, Michel Wedel
Identifying Innovators for the Cross-Selling of New Products. Manag. Sci. 50 (8) (2004)
Rik Pieters, Luk Warlop, Michel Wedel
Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory. Manag. Sci. 48 (6) (2002)
Michel Wedel
Computing the Standards Errors of Mixture Model Parameters with EM when Classes are Well Separated. Comput. Stat. 16 (4) (2001)
Michel Wedel
GLIMMIX: Software for Estimating Mixtures and Mixtures of Generalized Linear Models. J. Classif. 18 (1) (2001)
Michel Wedel, Tammo H. A. Bijmolt
Mixed Tree and Spacial Representations of Dissimilarity Judgments. J. Classif. 17 (2) (2000)
Wayne S. DeSarbo, Youngchan Kim, Michel Wedel, Duncan K. H. Fong
A Bayesian approach to the spatial representation of market structure from consumer choice data. Eur. J. Oper. Res. 111 (2) (1998)
Dirk G. van der Heij, Jan van der Burg, Ian R. C. Cressie, Michel Wedel
Comparative analysis of the penetrative capacity of synopses and of full papers unrelated to the synopses published in the same broad-scope agricultural journal. J. Inf. Sci. 16 (3) (1990)