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Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory.
Rik Pieters
Luk Warlop
Michel Wedel
Published in:
Manag. Sci. (2002)
Keyphrases
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memory usage
data sets
visual attention
focus of attention
computing power
short term memory
database
eye tracking
memory requirements
memory space