Rik Pieters

Publication Activity (10 Years)

Years Active: 2002-2015
Publications (10 Years): 0

Top Topics

Visual Analysis

Color Components

Information Acquisition

Top Venues

Publications

Michel Wedel, Rik Pieters
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred. Mark. Sci. 34 (1) (2015)
Savannah Wei Shi, Michel Wedel, Rik Pieters
Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data. Manag. Sci. 59 (5) (2013)
Rik Pieters, Michel Wedel
Ad Gist: Ad Communication in a Single Eye Fixation. Mark. Sci. 31 (1) (2012)
Thales S. Teixeira, Michel Wedel, Rik Pieters
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing. Mark. Sci. 29 (5) (2010)
Ralf van der Lans, Rik Pieters, Michel Wedel
Research Note - Competitive Brand Salience. Mark. Sci. 27 (5) (2008)
Rik Pieters, Michel Wedel, Jie Zhang
Optimal Feature Advertising Design Under Competitive Clutter. Manag. Sci. 53 (11) (2007)
Rik Pieters, Luk Warlop, Michel Wedel
Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory. Manag. Sci. 48 (6) (2002)