Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.

Thales S. Teixeira Michel Wedel Rik Pieters

Published in: Mark. Sci. (2010)

Keyphrases

tv broadcast
computer vision
lower order
real time
databases
genetic algorithm
artificial intelligence
social networks
database systems
optimal solution
dynamic programming
closed form
optimal design