Thales S. Teixeira

Publication Activity (10 Years)

Years Active: 2010-2010
Publications (10 Years): 0

Publications

Thales S. Teixeira, Michel Wedel, Rik Pieters
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing. Mark. Sci. 29 (5) (2010)