Savannah Wei Shi

Publication Activity (10 Years)

Years Active: 2013-2021
Publications (10 Years): 3

Top Topics

Purchase Behavior

Role Playing Game

Top Venues

Int. J. Electron. Commer.

Publications

Savannah Wei Shi, Michael Trusov
The Path to Click: Are You on It? Mark. Sci. 40 (2) (2021)
Savannah Wei Shi, Mu Xia, Yun Huang
From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games. Int. J. Electron. Commer. 20 (2) (2015)
Savannah Wei Shi, Xiaojing Dong
The Effects of Bid Pulsing on Keyword Performance in Search Engines. Int. J. Electron. Commer. 19 (2) (2015)
Savannah Wei Shi, Jie Zhang
Usage Experience with Decision Aids and Evolution of Online Purchase Behavior. Mark. Sci. 33 (6) (2014)
Savannah Wei Shi, Michel Wedel, Rik Pieters
Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data. Manag. Sci. 59 (5) (2013)