From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games.

Savannah Wei Shi Mu Xia Yun Huang

Published in: Int. J. Electron. Commer. (2015)

Keyphrases

multi attribute
purchase behavior
social influence
social interaction
sponsored search advertising
video games
social networks
game design
nash equilibria
nash equilibrium
online communities
social relationships
social networking
social media
game playing
social behavior
social context
role playing game
game theory