Michael Trusov

Publication Activity (10 Years)

Years Active: 2011-2021
Publications (10 Years): 6

Top Topics

Incomplete Information

Top Venues

Inf. Syst. Res.

Publications

Savannah Wei Shi, Michael Trusov
The Path to Click: Are You on It? Mark. Sci. 40 (2) (2021)
Xi Chen, Ralf van der Lans, Michael Trusov
Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. Manag. Sci. 67 (12) (2021)
Chul Kim, P. K. Kannan, Michael Trusov, Andrea Ordanini
Modeling Dynamics in Crowdfunding. Mark. Sci. 39 (2) (2020)
Jorge Mejia, Anandasivam Gopal, Michael Trusov
Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment. Inf. Syst. Res. 31 (4) (2020)
Jorge Mejia, Anand Gopal, Michael Trusov
Deal or No Deal? Consumer Expectations and Competition in Daily Deals. ICIS (2016)
Michael Trusov, Liye Ma, Zainab Jamal
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting. Mark. Sci. 35 (3) (2016)
Oliver J. Rutz, Michael Trusov
Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated Data. Mark. Sci. 30 (5) (2011)
Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Mark. Sci. 30 (4) (2011)