Zainab Jamal

Publication Activity (10 Years)

Years Active: 2009-2016
Publications (10 Years): 1

Top Topics

Online Social Media

Social Networking Sites

Top Venues

Publications

Michael Trusov, Liye Ma, Zainab Jamal
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting. Mark. Sci. 35 (3) (2016)
David A. Schweidel, Young-Hoon Park, Zainab Jamal
A Multiactivity Latent Attrition Model for Customer Base Analysis. Mark. Sci. 33 (2) (2014)
Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content. Mark. Sci. 31 (3) (2012)
Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal, Kok-Wei Koh
Use of web analytics to estimate adoption of a novel web service for magazine self-publishing: MagCloud. ICEC (2009)