Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content.
Paulo AlbuquerquePolykarpos PavlidisUdi ChatowKay-Yut ChenZainab JamalPublished in: Mark. Sci. (2012)
Keyphrases
- user generated content
- social media
- online forums
- online social media
- social media sites
- social networking sites
- user generated
- online social
- user comments
- product reviews
- online learning
- online markets
- activity recognition
- social network sites
- recommender systems
- search costs
- social media content
- customer reviews
- user communities
- stock market