Oliver J. Rutz

Publication Activity (10 Years)

Years Active: 2011-2015
Publications (10 Years): 0

Top Topics

Mission Critical

Top Venues

Publications

Ashwin Aravindakshan, Olivier Rubel, Oliver J. Rutz
Managing Blood Donations with Marketing. Mark. Sci. 34 (2) (2015)
Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz
A Dynamic Model of the Effect of Online Communications on Firm Sales. Mark. Sci. 30 (4) (2011)
Oliver J. Rutz, Garrett P. Sonnier
The Evolution of Internal Market Structure. Mark. Sci. 30 (2) (2011)
Oliver J. Rutz, Michael Trusov
Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated Data. Mark. Sci. 30 (5) (2011)
Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Mark. Sci. 30 (4) (2011)